Shown below is research I produced on Boohoo and a critical analysis of their brand image and background research. I then used this to create a pitch as a Boohoo stylist in which I suggested that their gym wear section be presented with more 'live shots' which may encourage people to purchase as they can view them in action.
I carried out mock ups of what my imagery would look like on the website to see which looked more appealing to the eye. I used both images from my test shoots and my final shoots as a way of comparing the two. Out of the two, I preferred the mock up including the imagery from my final shot as I feel that it makes Boohoo’s website look a lot more professional and may encourage sporty individuals to take their collections more seriously.
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